VOLUME 10 NUMBER 2007

Stacked with media recommendations and library features

RESUME

PHOTOS

PODCAST

CHRIS

STACY ZELLMANN LIENEMANN
MINNEAPOLIS, MN • lieneman [at] umn.edu

EXPERIENCE

RAMSEY COUNTY LIBRARY, Roseville, MN (May 2006-August 2006)
Intern
• Answered reference questions at adult and children's reference desks
• Provided reader's advisory services
• Selected and collected books for displays and children's events
• Helped launch summer reading program

UNIVERSITY OF MINNESOTA PRESS, Minneapolis, MN (January 2000-Present)
Direct Response and Scholarly Promotions Manager
• Planned and executed online marketing—publicized books on websites and listservs, instituted press e-news program, created and maintained press webpages, designed online advertisements
• Planned, designed, and executed direct mail program, including academic catalogs and brochures, posters, course adoption mailings, and sales flyers
• Developed advertising campaigns and designed advertisements
• Evaluated effectiveness of online marketing, direct mail, and advertising campaigns
• Managed budget and supervised staff

UNIVERSITY PRESS OF COLORADO, Boulder, CO (June 1999-December 1999)
Sales and Advertising Manager
• Formulated advertising and direct mail campaigns and designed marketing pieces
• Produced and developed seasonal catalog, prepared sales materials for sales representatives, and sold to Barnes and Noble
• Managed budget

SMITHSONIAN INSTITUTION PRESS, Washington, DC (October 1997-June 1999)
Marketing Specialist
• Designed advertisements, researched publications for potential advertising, and developed seasonal catalog pages
• Served as interim publicist—developed review lists, wrote press releases, arranged media interviews and lectures/signings

EDUCATION

UNIVERSITY OF MINNESOTA, DULUTH, Duluth, MN
Bachelor of Arts Degree, 1997
• English

DOMINICAN UNIVERSITY, Saint Paul, MN
Master of Library and Information Science Degree, 2006

COMPUTER SKILLS

Experience with a wide range of systems and applications including Access, DreamWeaver, Excel, FileMaker, Flash, GoLive, html, Illustrator, InDesign, Photoshop, Quark, Word, and various email applications